Corporate Guidelines

1.  Customer focus & market proximity

We understand the requirements of our customers in different markets and industries. Through close cooperation, technical advice and reliable service, we develop customized products with real added value for our customers.

2.  Quality & reliability

Our products stand for high quality, durability, and operational reliability. We put great emphasis on robust designs, quality-assured processes and tested components along the entire value chain.

3.  Technological expertise & innovation

We combine in-depth electrical engineering expertise with continuous innovation. It is our goal to develop powerful, efficient and future-proof drive solutions that meet international standards and customer-specific requirements.

4.  Sustainability & energy efficiency

We take responsibility for the environment and society. Our products and processes are designed for energy efficiency, conservation of resources and the reduction of emissions – throughout their entire life cycle.

5.  Global presence – local responsibility

As a globally active company, we operate internationally but think locally. We respect cultural differences, legal frameworks and market requirements and work in partnership with customers, suppliers and distribution partners worldwide.

6.  Reliable partnerships

Long-term, fair, and transparent relationships are the basis of our success. We stand by our commitments and see customers, suppliers and employees as equal partners.

7.  Employees & corporate culture

Our employees are our most important resource. We encourage professional competence, personal responsibility, and teamwork. We create a working environment characterized by respect, openness and continuous development.

8.  Economic stability & responsibility

We act in an entrepreneurial, profit-oriented, sustainable, and forward-looking way. We consciously identify opportunities and risks that affect our processes. The goal is a healthy, long-term growth that enables investments, innovations and job security in equal parts

Corporate Guidelines